As the first US agency ever to work with Sage on their employer brand, we needed to translate their ambition to recruit high-performers into an idea that would resonate with an American audience. And in a sports-obsessed town like Atlanta, we knew the message that would land: winning.

Borrowing from the world of sports, we created a campaign that rallied prospective candidates to get off the sidelines and put points on the board, while preparing them for a work culture that valued achievement.

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It was important to Sage that they showed up in a way that felt authentic to who they are and consistent with their brand worldwide. So we worked within a meticulously orchestrated visual world to create a campaign that also adapted that brand to the local audience.  

Looking at the results and peering ahead to a continued partnership with Sage, we’re excited to have found an unlock for helping a multinational company establish a foothold in the US. You might even say we’re chuffed.

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