Why Advertising Design is key to success

April 20, 2023
Topher Burns - Founder, Strategy

They’ve all succeeded because they built their brands on solid foundations with effective advertising strategies that worked for them specifically.

While other markets might try and copy Apple’s success by buying TV ads or distributing free samples of their products, it’s unlikely they’ll be as successful at building brand equity as Apple because there are so many different ways to reach customers.

Company Logo Samples: Famous Examples of Simple Effectiveness

When your target market is 1 billion people, becoming a household name like Apple can take years.

This fact can be attributed to one thing: good advertising designers who know exactly why they’re designing ads in the first place.

And if you want to create an iconic brand like those above, then it’s time to get acquainted with advertising basics as well!

Why Advertising Design is important

Advertising design creates visual messages that communicate ideas to consumers through images, words, sounds, and motion.

There can be thousands of variations of any given concept when applied to this method of communication, as the creative team is allowed complete freedom to express themselves through their designs.

“Advertising design aims to influence an audience’s attitude or behaviour by providing a message for them to ponder.”

An example would be if an advertiser wants people to know about a new product, they could put up posters in public places such as bus stops, train stations, schools or hospitals where people congregate.

Advertising designers work with production managers on developing concepts, then oversee the production process from start to finish to ensure that each campaign is carried out on time and within budget.

In addition to this, designers are often responsible for finding the best way to present these campaigns to have maximum impact.

This includes deciding how to package it into forms such as a TV commercial, magazine ad, poster, billboard ad, radio commercial or print advertisement.

So many people wonder whether advertising actually works. I’m here to tell you unequivocally yes; advertising does work.

It doesn’t just “work,” though.

It works by creating awareness around a particular product or service, which leads to further action, whether purchasing a said item or signing up for additional information (which could lead to future purchases).

In marketing, advertising is one of the most effective market research and promotion forms. Many would argue that if a company has no website or no social media presence, they are essentially invisible to consumers.

But when you advertise your business, regardless of its size, you ensure that your brand becomes as widely recognized among consumers as possible.

In other words, advertisement has two purposes:

Sell something.Inform potential customers into taking some action