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BASED in NY / Po
When you’re using AI to scale your creative capabilities, your brand needs to be designed with robots in mind. At territorial, we practice bot-friendly branding to create polycognitive identities that engage human and non-human intelligences, alike.
Brand identity systems are made to be understood by humans (and they work great for that). But today’s fast-moving marketing teams are turning to generative AI to help them bring their brand into everything from slide decks to blog posts to social video ads. That means a lot of brand chaos and wasted time unless you’ve specifically built your brand identity to be understood by bots.
Good news though: territorial has identified some simple opportunities in the branding process to help you take advantage of the scale, efficiency, and cohesion that genAI can deliver.
We teamed up with Evertune AI to talk about the growth you can unlock when you start seeing bots as creative stakeholders instead of just tools. Watch the webinar here to learn more about our Bot-Friendly Branding process and how Evertune is helping brands step forward in a world where search is rapidly moving into AI-driven conversation your SEO can’t touch.
Suzy is building out a suite of industry-leading AI-powered consumer research capabilities, and they asked us to make them a brand identity that matched their ambition.
